a look at my event planning framework

As I’ve started out in this world of entrepreneurship, I have found that it’s vital for me to nail down my event coaching process. It may seem that it’s as simple as set a date, find a venue, and invite people, but over the past 10 years of planning in my professional experience, I have found that what I found quite natural to do in my work, doesn’t always come naturally for others so they don’t quite understand how I get from point A to Z.

As an event coach, I am like a cross between Yoda and Mary Poppins. My job is to not only guide you and help give you direction, but also take the pressure off and make your event planning adventure as seamless as possible.

So when I work with a client I walk them through a process I like to call the 3Ps of Profitable Live Event Planning. Essentially, it covers the three major areas you must consider when planning live events for your business.


Why is an event planning framework so important?

Over the next few weeks, I am going to go in depth to my process, jumping into step one next week. But first I want to share with you three reasons why I think a framework is so important.

Gives structure.

The most frequent question or comment I hear from new clients inquiring about my services is. “Where do I start?” Between logistics and how to get butts in the seats, there are lots of decisions and steps to take to pull off an event. In my opinion, planning a one-day workshop takes just as much planning and attention to detail as a 3-day conference. Working with a framework gives you a clear roadmap to follow each event to help you set goals, timelines, and plans.

Sets priorities.

Following a structure, the framework helps you set priorities. Too often coaches and entrepreneurs who aren’t planners by nature are simply overwhelmed by the sheer thought of everything that needs to get done and they aren’t sure what exactly to do first. When you have a roadmap to follow, it’s easier to figure out what needs to be in place before other things can take place. 

In addition, it helps with your decision making. As I work one-on-one with clients, my framework helps us make decisions quickly and effectively based on the foundational decisions that we make up front in planning.

Saves time and money.

And lastly, once you’ve clear set priorities, you ultimately save yourself time and money. I remember as a new event planner for the American Association for Cancer Research, receiving the standard timeline and to do list for each type of conference and workshop we planning. It was such a relief to have this handy-dandy checklist to refer to each time I was assigned a new event. While eventually I no longer needed it to plan effectively, it was a great jumpstart for me in the beginning when I didn’t know what I needed to do and in what order just yet. While every event is ultimately different, the framework becomes your go to plan to get you started. It saves having to reinvent the wheel each time you start.

Now it’s your turn! How have you used planning frameworks in the past to launch and execute your own events. I would love hear what methods you’ve found helpful for planning successful events.