Does marketing make your head hurt?

Do you struggle to explain what you do?

Does figuring out what to post take up too much time?

you didn’t go into business to become an expert marketer,
but it seems that’s what you spend most of your time doing.


Many women in business are confident in their service and product, but struggle with how to talk about what they do clearly and concisely, so that the right people know she is the solution to their problem.

This makes promoting your business more complicated and time consuming that it needs to be.


Here’s what really works:

  1. communicate the right message.

  2. implement with a simple marketing strategy.

  3. attract your ideal clients.


hi, i'm diera and i want to bring simplicity to your marketing.

my philosophy is…
a clear message + a simple strategy = more clients

"Simple works, complex doesn't" - Tim Ferris

no business owner should have to overwhelmed and frustrated when it comes to promoting their business. no one knows your business better than you do.

if you’re ready to simplify your marketing and messaging, contact me today.


how can we work together?

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1. schedule your marketing audit

I will review your current messaging (digital and print) and offer feedback about what it communicates and tweaks that will add clarity and simplicity.

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2. we'll craft the right words

We will work together using the same framework I use in my own business to craft a message and stories to compel your ideal client to work with you.

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3. you'll get a roadmap for action

Not to worry, you'll also receive a step-by-step of how to use your new messaging and develop a strategy for continuously promoting your business.


I’m on a mission to help female entrepreneurs and ministers create amazing legacies by building businesses and ministries that make a difference in the lives of others.
— Diera Shaw-Mendez

ready to improve your marketing?

download the

marketing made simple checklist:
xx steps to your best marketing year

this is the exact framework i use with clients to help them clarify their brand message and simplify their marketing strategy. enter your details below to get your copy today!